List of media vocab and definitions:
- commercial broadcasting: It is the broadcasting of television programmes and radio programming by privately owned corporate media instead of state sponsorship. It is also known as private broadcasting.
- Continuity editing: combining related shots, or different components cut from a single shot, into a sequence to draw the audience's attention to the already existing story/story-line.
- Cross cut: It's an editing technique often used in films to make actions occur at the same time, and usually in the same place.
- Diegetic sound: They are noises which have not been edited in
- Nondiegetic sound: They are noises which have been edited in after the footage has been captured.
- Eye line match: A film editing technique to do with continuing an editing system.
- Flashback: It's a transition in a story to an earlier time
- Fade in: It is the gradual appearance of the picture or sound in a footage.
- Mise-en-scene: It is the design aspect of a theater or film production and what is within the frame.
- Quantitative research: The gathering of quantifiable data and performing statistical, mathematical, or computational techniques.
- Qualitative research: The gathering of non-numerical data
- Viral marketing: It is a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.
- Voice over: It is a production technique where a voice is added after the footage has been captured and is edited in.
- Strap-line: Another word for tagline or catch phrase.
- Shot: A series of frames that runs for an uninterrupted period of time
- Opening sequence: The method by which films or television programmes present their title and key production and cast members, utilizing conceptual visuals and sound etc.
- Regulation: The rules enforced by the jurisdiction of law
- Niche audience/Market: A subgroup of a company's main targeted audience or a selective group of people who have specific wants, needs and interests that hold great value for brands and their success.
- Framing: The angle or perspective from which a news story is told or preserved.
- Demographics: The study of a population based on factors such as age, culture, and gender.